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/ Thoughts and ideas about technology and business

StrategyApril 17, 2026

Custom Software vs. Off-the-Shelf Solutions: When Is Each Better?

The story every business reaches eventually — the crossroads between the convenient off-the-shelf tool and something built exactly for it. Learn when custom software is the right move.

StrategyMarch 9, 2026

Your Business Deserves a Real Home, Not a Rented Room on Instagram

A little story about why a website is the nicest gift you can give your business — and why social media just can't replace it.

AutomationMarch 2, 2026

Business Process Automation: Why Manual Labor Is No Longer a Competitive Advantage

The story every business owner knows by heart — a team drowning in the same repetitive tasks — and how automation quietly hands time and peace of mind back to the business.

StrategyFebruary 20, 2026

Technology and Purpose: Why Web and Internal Are the Perfect Combination for Your Business?

A little story about chess, technology, and purpose — and why web-based internal systems are the quiet winning move for your business.

Cloud TechnologiesJanuary 15, 2026

Cloud Transformation for Small and Medium Businesses: A Practical Guide

The story of a myth — that the cloud is only for the big players — and how small and medium businesses can quietly benefit from it without breaking the piggy bank.